Storytelling in the digital age

Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connected to and engaged with your business. Follow these tips to do it right.

Stay True to Your Core

When coming up with your “brand story,” it is important to stay true to the foundation of your business. For example, if your company manufactures reusable water bottles, you wouldn’t want your brand to be associated with anything that is disposable in nature. Instead, you would want to tell a story that coincides with sustainable values. Viewers these days are becoming more and more discerning in terms of the brands they choose to patronize, and they will immediately identify anything disingenuous.

Tug at the Heartstrings

Emotions are incredibly powerful when it comes to influencing consumer behavior, and your brand can use this fact to its advantage. People love seeing stories of triumph over adversity, personal growth and achievement, and giving back to the community, so try to incorporate these or similar storylines into your brand storytelling. Of course, any content you produce should still align with your company goals at the same time as telling your story.

Generate Excitement

The primary goal of brand storytelling is to get prospective customers excited about your brand. Whether you do this through associating with popular local events or by offering frequent promotions and discounts, the goal is to keep your customer base interested in your offerings and excited about buying from your company rather than your competitors. Aim for a high energy level in your marketing materials and branded content online so that your customers are excited to share your content with their friends and followers, helping to expand your reach even further.

Tie in Your Company’s Offerings

At the end of the day, the ultimate purpose of brand storytelling is to attract new customers, and you can’t accomplish this without letting people know what your company has to offer. With any content you create, whether it be blog posts, social media posts, advertisements or videos, there should almost always be an element that speaks specifically to your company’s products or services. Without this critical aspect, your audience won’t know why your brand is sharing its story. You need to help them make the connection between the story and your offerings.

Overall, brand storytelling is about more than just selling products; it is about helping your customers to feel more connected to your business, increasing the likelihood that they will continue to buy your products or services in the future. Keep this end goal in mind at all times to help guide you in creating your brand story. With a bit of creativity and effort, you’ll draw in customers and establish dedicated brand loyalty, setting your business up for ongoing success in the future.

We will continue the conversation at our Business Development Seminar next Tuesday, February 2 at 8:00AM. We will be sitting down with a panelist of digital experts to help us dive deeper into digital marketing. Interested in attending? Register here.

At the Clear Lake Area Chamber of Commerce we strive to be Champions for Business Success and Quality of Life in our Community. Interested in learning more and seeing how you can get involved? Visit our website at ClearLakeArea.com.

2020 In Review

As we look forward to 2021, we at the Clear Lake Area Chamber of Commerce stopped to reflect on all that we, along with our members, were able to accomplish. Yes, 2020 was a challenge to say the least, but we are beyond proud of our community and our members for how we were all able to pivot and adjust to so many changes. Because of your continued investment in the Chamber, we were able to collectively support the business community in the Clear Lake Area. Take a look:

Our world turned upside down as the COVID-19 pandemic hit the United States and many of us experienced the lockdown. We were all pushed towards making lifestyle changes to keep up with what was happening. But through it, the Chamber remained focused on being “Champions for Business Success” and provided the business community with timely resources, access to elected officials, and 27 webinars to keep you and your business educated throughout the Pandemic. Our partners, San Jacinto College’s Small Business Development Center, provided endless hours of business advising through their office at the Chamber. Through their hard work $11.2 million was secured in funding, 1,147 jobs were saved and 191 jobs were created. That’s a reason to celebrate!

Pandemic or not, we continued to provide our members with the help of some new programs! In 2020 we brought to life three new programs: ONE Clear Lake, Masterminds and The Coffee Break Catch-Up. Our ONE Clear Lake program is geared to bring our nonprofit members valuable, educational information to help them continue to grow in their communities. Our Masterminds groups have allowed some of our small businesses to meet, share and grow through conversations and deep discussions with their fellow business neighbors and peers. The Coffee Break Catch-Up has provided the perfect balance of virtual and networking as we are able to connect our members to each once every other Friday through conversation, networking and many laughs.

We are here for you and the growth of your business! While some of our programming and events looked different in 2020, we still made sure they happened! Through a virtual New Teachers’ Luncheon to a Zoom Business After Hours, we were able to provide our members with 61 different educational programs and 60 networking events. We can’t to bring you event more in 2021!

 

 

Have you noticed a different in our Clear Lake Area Chamber Champions Facebook group? We sure hope so! At the end of 2020 we took down the group for a week for a much needed clean up and revamp. Now it’s back up and better than ever! And with 50% increased engagement we hope you take the time to join the group and engage with your fellow chamber members!
Your business is our priority! That’s why, in 2020, the Clear Lake Area Chamber of Commerce along with many other Chambers of Commerce, joined the ‘Save Small Business Coalition’. This allowed us to be a part of the conversation with your legislator to provide aid in the recovery of our small businesses. We will continue to work hard to provide you and your business the help you need as we move forward.

CLICK HERE for the complete “Year In Review”

2020 definitely wasn’t the year we were expecting. Looking back at it, it’s still hard to believe all that took place and how we all had to change. The Clear Lake Area Chamber of Commerce is proud to serve the Bay Area and our many, wonderful members. We look forward to the adventure that is 2021 and we will continue grow in a partnership with you.

Your business could benefit from our business development and networking opportunities in 2021. Today is the day to join the Clear Lake Area Chamber of Commerce! For more information, visit our website at www.ClearLakeArea.com or call our office at 281-488-7676 to schedule a meeting with a membership specialist.

Upcoming Events | 1.18.2021 – 1.22.2021

Here is what you can look forward to this week happening at the Clear Lake Area Chamber!

Chamber Office Closed | Monday, January 18

The Clear Lake Area Chamber of Commerce will be closed on Monday, January 18 in observance of Martin Luther King Jr. Day. We will be open again on Tuesday, January 19 at 8:30AM.

 

Board of Directors Meeting | Tuesday, January 19 @ 11:30AM | CLOSED GROUP

The Board of Directors of the Chamber is comprised of 21 Officers. They meet on a monthly basis to conduct the business of the Chamber.

 

Leadership Clear Lake Orientation | Wednesday, January 20 | CLOSED GROUP

The Leadership Clear Lake 2021 class will be meeting for their orientation at Bay Oaks Country Club.

 

Young Professionals Happy Hour | Thursday, January 21 @ 4:00PM | REGISTER

Let’s get together! Join us at Funcity to see their newly remodeled facility (& bar). Drinks and Light Bites Provided. Space is limited, reservations are required. Please sign up by Wednesday, January 20 @ 12:00PM.

 

Toastmasters International | Friday, January 22 @ 8:00AM | REGISTER

Toastmasters Intentional is a world leader in communication and leadership development. the Chamber club meets every Friday morning and they love visitors. Register today and join us this Friday.

Make sure you keep up with all events happening at the Chamber by checking out our member calendar here.
Interested in learning how you can attend these events as a Chamber member? Click here to find out how to become a member of the Clear Lake Area Chamber of Commerce!

Welcome New December Members!

The Clear Lake Area Chamber of Commerce is excited to welcome our newest members from this past December! We are proud to have you be a part of this community and together we can continue to be, ‘Champions for Business Success and Quality of Life in Our Community.’

Take a moment to connect with our new members below and support those that support our community.

Bay Area Private Wealth Group
 Coastal Mechanics Co. Inc.
Essential Hospice and Palliative Services
Faces at Dawn
Houston Responds
Innovation4Data
Interactivetel, LLC
Joe Applewhite Realty
NewGround
Pizza Here Kemah
Seabrook House of Flowers
Silguero Agency – State Farm
The Toasted Yolk
USA Ninja Challenge Webster

These new members now have access to exclusive membership perks, business development seminars, advertising opportunities and more. Interested in joining the Chamber? Give us a call at 281.488.7676 or check out the application here.

Upcoming Events | 1.11.2021 – 1.15.2021

Keep up to date with all events happening at the Clear Lake Area Chamber of Commerce this week.

Executive Committee Meeting
Tuesday, January 12 @ 9:00AM | CLOSED GROUP
The Executive Committee of the Chamber is comprised of the 7 Officers from the Board of Directors. They meet on a monthly basis to conduct the business of the Chamber.
Golf Committee Meeting
Thursday, January 14 @ 4:00PM
If you are interested in volunteering and being on the 2021 Golf Classic committee, please join us at the Chamber on January 12 at 4:00PM for the first committee meeting.
Toastmasters International | Clear Lake Area Chamber of Commerce Club
Friday, January 15 @ 8:00AM | REGISTER
Toastmasters International is a world leader in communication and leadership development. The Chamber club meets every Friday morning and they love visitors. Register today and join us this Friday.
Make sure you keep up with all events happening at the Chamber by checking out our member calendar here.
Interested in learning how you can attend these events as a Chamber member? Click here to find out how to become a member of the Clear Lake Area Chamber of Commerce!

Recap: What is in the New Stimulus Bill

Let’s hear from Kyle Sexton of ChamberThink Strategies as he recaps the new stimulus bill:

“On Monday, December 21, 2020, the Senate approved a massive emergency economic relief package, government funding, and tax cuts designed to counter the effects of the pandemic and stimulate economic growth. The legislation, introduced as a 5,593-page bill, was passed with a 92 to 6 vote following weeks of intense negotiations.

Efforts to pass economic relief measures in the weeks leading to the presidential election had failed despite numerous attempts. But after the election, a bipartisan group of lawmakers teamed up and successfully negotiated for action to spur economic activity by helping businesses and consumers.

Why was the 5,593-page bill passed?

The spike in COVID cases across the country and strong concern that the economy is weakening informed the need for the federal government to intervene — cushioning households and jump-starting the economy. Nearly a year after the first case of Coronavirus was reported, government-mandated restrictions are still in place across the country. Congress is upbeat that the stimulus bill will protect jobs, businesses, households, and livelihoods.

Just hours after the bill was sent to the White House, the President asked Congress to amend the current bill to afford a greater distribution to qualified Americans.

What is inside the $900 billion stimulus package?

As of now, the $900 billion economic relief stimulus includes:

  • $600 direct payments for qualifying adults and children
  • Economic assistance for struggling small businesses, including more than $284 billion for forgivable Paycheck Protection Program loans and $15 billion for theaters, cultural institutions, and other venues
  • $300 per week for enhanced Unemployment Insurance benefits
  • $25 billion for rental assistance and an eviction moratorium extension
  • $82 billion for schools and colleges
  • $10 billion to help with childcare assistance
  • $13 billion in increased food assistance and child nutrition benefits
  • $7 billion to bolster broadband access across the country
  • Support for coronavirus vaccine distribution, testing and contract tracing efforts
  • A tax credit “to support employers offering paid sick leave”

The bill extends aid to millions of households and businesses hammered by COVID. The aid is given through stimulus checks, enhanced federal unemployment benefits, and money for small businesses, childcare, and schools. It also covers the funding for free vaccination that will be distributed across states. Additionally, the package will repurpose $429 billion in unused funding provided by the Cares Act for Emergency lending programs run by the Federal Reserve.

Let’s look at the key details of the bill:

Stimulus check

  • The legislation provides a $600 stimulus check for each qualifying American, including children and adults.
  • The size of payment reduces for persons who earned above $75,000 in the 2019 tax year. Anybody who earned above $99,000 in the 2019 tax year will not receive a stimulus check.

Jobless benefits

The legislation extends unemployment benefits of up to $300 per week.

  • The benefits could begin from December 27 and run until March 14.
  • The bill also extends the Pandemic Unemployment Assistance targeting part-time and gig workers who were left out of the state unemployment insurance benefits. However, applicants are now required to provide documentation that proves employment or self-employment within 21 days of applying for the benefits. Anybody extending their benefits before January 31 have 90 days to provide the documentation.

Relief for business

  • The bill provides over 284 billion for the first and second forgivable paycheck protection program loans. It also expands the PPP eligibility for non-profit organizations and news outlets
  • The bill provides $15 billion for the entertainment industry, including music clubs, cultural institutions, movie theatres, and entertainment venues
  • The package includes $20 billion targeted grants through the Economic Injury Disaster programs
  • The legislation provides a tax break for corporate meal expense

School funding

  • The bill extends aid to colleges and schools, which will receive $82 billion. A $22.7 billion will go to colleges and universities and $54.3 billion for elementary and secondary education.
  • The deal also provides a $10 billion package for childcare assistance.

Transportation

  • The bill provides $45 billion for transportation, including $16 billion for an extra round of airline employee and contractor payroll support.
  • Others are $14 billion for transit, $10 billion for highways, $2 billion for airports, and $1 billion for Amtrak.”

The Clear Lake Area Chamber of Commerce will keep you updated as more information is available from the Small Business Administration (SBA) regarding PPP funds.

Welcome to 2021 – From the Desk of 2020/2021 Chairman of the Board

As we welcome our members into 2021, we want to take a moment to hear from our 2020/2021 Chairman of the Board, Bob Davee.

Turning the page, new beginnings, out with old and in with the new. There are hundreds of ways that speakers and writers have characterized the ending of one year and the beginning of a new one. But the passing of 2020’s uncertainty and disruption and the turning to 2021 does seem to mark a change of tide; at least with regard to the nemesis of the COVID pandemic and its destruction. Vaccines have been released. Testing with greater accuracy is widely available. Our physicians and health care providers seem much more versed and confident in addressing those with the most severe symptoms. The spread of the virus seems to be slowing, at least in Texas, and our Governor has announced there will be no going back to broad and general lockdowns to combat the pandemic.

As a consequence, perhaps the challenge for 2021 should be to heal our frayed business community and our individual businesses, as well as the economic health of their owners, employees and customers. While some have prospered many have been hurt, some seriously. We need to focus on addressing and remedying those harms, both individually and collectively. The Clear Lake Area Chamber of Commerce and its members stand ready to help. Through our programs, resources and focus we intend to direct our efforts to restoration – restoration of the health of our local businesses and business community. If we all join in that effort we can truly reflect our mission statement – to be champions for business success and quality of life in our community.”

Thank you, Bob Davee for your thoughts and your service to the Clear Lake Area Chamber of Commerce.

 

Interested in hearing more from Bob Davee and learning more about the Clear Lake Area Chamber of Commerce? Consider joining as a member! Learn more about membership by visiting our website, ClearLakeArea.com or click here.

Upcoming events December 7 – December 12

Looking forward to seeing you all this week’s events!

Executive Officers | Tuesday, November 17 @ 10:00AM | CLOSED GROUP

The Executive Committee of the Chamber is comprised of the 7 Officers from the Board of Directors. They meet on a monthly basis to conduct the business of the Chamber.


Christmas Boat Lane Parade | Saturday, December 12 @ 6:00PM | LEARN MORE

Ring in the holidays with the 59th Annual Christmas Boat Lane Parade produced by the Clear Lake Area Chamber of Commerce. More than 100,000 people traditionally enjoy this event from land and from hundreds of boats anchored throughout the lake. The parade features more than 60 brightly decorated power and sailboats that will traverse the Clear Lake channel from the South Shore Harbour Marina and the Nassau Bay Lagoon to Galveston Bay. Presented by the Cities of Clear Lake Shores, Kemah, League City, Nassau Bay and Seabrook.

Interested in learning more about the Clear Lake Area Chamber of Commerce and our work in the community or becoming a member of the Chamber? Visit us online at www.ClearLakeArea.com.

November 23 – November 7 at the Chamber

The Chamber office will be closing early on Wednesday, November 25 @ 12:30PM and remain closed through Friday, November 27 for Thanksgiving. We look forward to returning to our regularly scheduled events on Monday, November 30!

Next week at the Clear Lake Area Chamber

Stay up to date on all events and programs happening at the Clear Lake Area Chamber of Commerce next week.

Executive Officers | Tuesday, November 17 @ 10:00AM | CLOSED GROUP

The Executive Committee of the Chamber is comprised of the 7 officers from the Board of Directors. They meet on a monthly basis to conduct the business of the Chamber.


Board of Directors Meeting | Tuesday, November 17 @ 11:30AM | CLOSED GROUP

The Board of Directors of the Chamber is comprised of 20 officers. They meet on a monthly basis to conduct the business of the Chamber.

ONE Clear Lake | Wednesday, November 18 @ 10:00AM | REGISTER

ONE Clear Lake (Organization for Nonprofit Engagmenet) is a monthly meeting to provide professional development and collaboration for nonprofit professionals. This month we will unpack our discussion about volunteerisum during COVID-19 from the October presentation with Volunteer Houston. Please RSVP by Tuesday, November 17 @ 5:00PM to receive the login information. Sponsored by: Frost Bank


New Member Orientation | Thursday, November 19 @ 8:30AM | REGISTER

Learn how to utilize your membership for maximum effectiveness though Chamber resources, programs and events, and cost-effective marketing opportunities, and start to build your business network by meeting Chamber leadership, staff, and other new members.

Diplomats Committee Annual Thanksgiving Lunch | Thursday, November 19 @ 11:30AM | REGISTER

The annual Thanksgiving lunch for the Diplomats Committee will be held at Lakewood Yacht Club. Tickets are on sale now. If you are interested in joining this committee, please register for the event and join us to learn more. Pre-paid reservations only.

Toastmasters International | Clear Lake Area Chamber of Commerce Club | Friday, November 20 @ 8:00AM | REGISTER

Toastmasters International is a world leader in communication and leadership development. The Chamber club meets every Friday morning and they love visitors. Register today and join us this Friday.

The Coffee Break Catch-Up | Friday, November 20 @ 9:30AM | REGISTER

This is your opportunity to network with other Chamber members every other Friday morning. Register by Friday, November 6 @ 8:00AM to receive the zoom login information. Sponsored by: Cottrell Realty

Interested in learning more about the Clear Lake Area Chamber of Commerce and our work in the community or becoming a member of the Chamber? Visit us online at www.ClearLakeArea.com.

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