Networking is an art and we want to make sure you are getting the most out of your networking efforts. Hear from Scott Blair of CertaPro Painters of League City as he helps us to create value and genuinely connect with potential clients.
“Networking is the first step in building mutually beneficial, give and take, win-win relationships. People will do business with and refer business to other people they know, like and trust. Building these relationships is not just about what you know but is about who you know, who knows you and knows what you do. This is your Sphere of Influence, where your actions create reactions.
Develop a Personal Benefit Statement. This a short, succinct, descriptive of about seven words that other people can repeat about you. “I show people how to…” or “I help people to…”. This is not your longer elevator speech.
When you’re at a networking event remember everyone is there to meet someone new. Don’t spend too much time with “old friends”. Say hello and move on, you can catch up with those folks at another time. A lot of people are to shy to be power networkers, help them get over their fear, you speak first. Sit at a table where you DON’T know other people. Offer a card, get a card. Try exchanging VCards.
Ask open ended, feel good questions about them. But, most importantly ask, “How can I know if someone I’m talking to is a good prospect for you?”. Don’t forget to follow up. Building your Spere of Influence requires work, persistence and a plan. Good Luck.”